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Attention — All Small Business Owners, Independent Professionals, Marketing Directors and Sales Professionals who would like to...

...Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, With Less Effort — No Matter What Product or Service You Sell.

 

          Unedited Customer Reviews 

 

(This Many People Can't Be Wrong)

Welcome to the Small Business Marketing Bible - Please Be Patient While the Site Is Loading -- You Won't Be Sorry!

 

Listen to a Personal Message from David Frey

 

 

 

 

"I'll take you by the hand and show you how to implement the best marketing strategies used by America's most successful small businesses but..."

 

 

"...Before I Share With You The Marketing Bible Story, Take a Moment and Listen to What People Are Saying About This Awesome Resource."

 

 

 

Harry Joiner

President, Reliable Growth Inc.

 

Listen to a Harry Joiner's Personal Comments

 

 

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"You MUST Buy This Book"

This weekend I read David Frey's Small Business Marketing Bible from cover to cover, and I must say that I have never read a more practical "how to" book in my life.

 

David's book is crammed with simple yet wildly creative ideas that WILL make a big difference in any businessperson's life. Put it this way — in my life I have personally read dozens of books on sales, marketing, and management.

 

The Small Business Marketing Bible includes the most useful ideas from most of those books, tied together with David's wisdom and experience consulting with small- to mid-sized businesses for many years. If you are a business owner, you MUST buy this book.

 

Harry Joiner

President, Reliable Growth Inc.

 

 

Jonathan Mizel

President, Cyberwave Media Inc.

 

Listen to Jonathan Mizel's Personal Comments

 

 

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"Incredibly Impressive!"

 

David,

 

I’ve read a significant number of books and one of the problems is that they usually only focus on one or two areas of marketing. The thing that I was so impressed with was how you really took a broad-based marketing approach that includes online, offline, street marketing, charity marketing, and every conceivable marketing method — and put it into one really good, really well written book.

I also was impressed at the depth of the techniques you include. You revealed a tremendous number of techniques, and instead of just giving us a little bullet, you actually gave us in some cases a whole chapter – and an example – and a case study. The whole manual was incredibly impressive!

Jonathan Mizel

President, Cyberwave Media Inc.

 

 

George McKenzie

Co-author, "Mining Online Gold with an Offline Shovel"

 

Listen to George McKenzie's Personal Comments

 

 

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"This is Rock-Solid Stuff"

The more I read the Small Business Marketing Bible, the more excited I got. There’s just a richness of detail in there, but also the concepts are explained in a clear, understandable way. David has just produced a magnificent, master marketing manual.

I don’t have a Masters' degree in marketing, but after reading David’s book, I know that if I were to put his material to work, I’d be able to compete with anybody. This is rock-solid stuff that you can start using right away to put cash in your pocket.

I really feel after reading the Small Business Marketing Bible that I can compete in any marketplace, at any time, at any level, with any product. This is a wonderful marketing book and I’ll recommend it enthusiastically to everybody I know.

George McKenzie

Co-author, "Mining Online Gold with an Offline Shovel"

 

 

Martin Howey

President, Top Line Business Solutions Inc.

 

Listen to Martin Howey's Personal Comments

 

 

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"In 36 Years I Have Never Seen a Marketing Course So Complete"

For the past 36 years I’ve been helping businesses grow and gain a competitive advantage. In those 36 years have I never seen a marketing course that is so complete and detailed as the Small Business Marketing Bible.

No matter if you’re a greenie, a brand new person in business, or a seasoned veteran with decades of business experience, you simply can’t afford to be without the Small Business Marketing Bible.

Just one idea from its more than 300 jam-packed pages can pay for this exceptional marketing resource many times over. Take my advice. Don’t wait any longer — get this book!

Martin Howey

President, Top Line Business Solutions Inc.

 

 

Learn How to Build Your Business Using the Best Marketing Strategies from the Most Successful Small Businesses in America





From the Desk of David Frey
Houston, Texas



Dear Small Business Professional:

 

Are you struggling to attract new customers to your small business? Do you have a great product or service but aren't sure how to let prospects know about you?

 

Are you frustrated with your current marketing efforts and looking for new and unique ways to promote your business?

 

Do you see your competitors growing and wonder what they are doing to be so successful (even when you know their product or service isn't nearly as good as yours)?

 

"There is a Terrible Myth that May Very Well Be Killing Your Business, Even as You Read this Page. You See..."

 

...many business owners believe that if they have a great product or service that business will come to them.

 

Well, you probably do offer the best product and you probably do offer great service. You have the best trained employees, the longest warranties, and the most awards.

 

But that alone doesn't bring you all the prospects you can handle... does it?

 

No! If you don't promote your business, it will eventually dry up and blow away — no matter how good your product or service is.

 

That's why I've created the Small Business Marketing Bible manual. 

 

"Now You Can Give Your Business The Unfair Advantage, Using Innovative Marketing Tactics That Get Results Fast"

 

The Small Business Marketing Bible contains over 300 pages, packed full of proven marketing tactics that will improve the sales of any product or service.

 

It doesn't matter if you are a service business, manufacturer, or retailer -- in reality it doesn't matter whether you sell to the Fortune 500 or are a local home-based business.  What you'll learn in this manual will allow you to dominate any market of your choosing... guaranteed.

 

"Who Am I and Why Should You Believe Me?"

 

My name is David Frey and I have been helping businesses grow and prosper for the past 10 years. 

 

I spent five years as a senior business consultant in one of the world's largest consulting firms, Anderson Consulting, helping clients grow their businesses.

 

I've also been a marketing practitioner in the "real world" as a former Senior V.P. for a $500 Million company, and a V.P., Sales and Marketing in the retirement community industry.

 

And as President of Marketing Best Practices, Inc., I've rolled up my sleeves and lived "in the trenches" with dozens of small businesses and entrepreneurs, helping them improve their marketing efforts.

 

:

 

We will NEVER NEVER share your email address with anyone.

 

 

My Marketing Best Practices Newsletter is one of the most widely read online small business marketing newsletters on the Internet today. 

 

It is read by over 45,000 small businesses in 20+ nations around the world.  If you'd like to receive insightful marketing strategies to grow your small business you can sign up for it right now for free

 

"I Understand There Are A Lot Of..."

 

...people out there who sell marketing stuff, but how many really DO marketing day-in-and-day-out for a living? I'm out in the small business world every day testing, failing, proving, succeeding.

 

I personally use every single strategy in this manual. This is not just theory. I know it works because I use it myself in my own marketing business.

 

"But You Don't Have to Believe Me. Here's What Other People Are Saying About Me and My Methods..."

 

 

 

   Pages and Pages of Real Testimonials from Actual Small Business Owners  

 

(These testimonials are NOT wanna-be entrepreneurs.  They are from REAL small business owners like yourself who are slugging it out in the trenches every day!)

 

 

 

 

 

Jack Carroll

 

Jack Carroll, President

Mentor Associates, Inc.

 

Sales Optimization for Technology Companies

www.SalesLinks.com

"Far and Away the Best Single Document in Over 20 Years..."

 

I have been studying and practicing the art and science of product marketing for over twenty years. Your book "The Marketing Bible" is far and away the best single document that I have ever purchased or read on the subject.

 

And, it is also the most practical. I found at least 10 things that I have either forgotten about or never heard of during a preliminary scan of the book, any one of which will 10X over, return the purchase price.

 

Your Marketing Bible will become our marketing bible at Mentor Associates.

 

 

Preston Campbell 

Profit Zone Marketing

 

Listen to Preston Campbell's Personal Comments

 

 

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"Magnificent Book that Covers the A-Z of Small Business Marketing"

 

The Small Business Marketing Bible is Outstanding. As a marketing consultant, I make it a practice to see what other top marketers are doing.

 

I see lots of junk out there, but you have created a magnificent book that really covers the A-Z of small business marketing in way that everyone should be able to understand and use immediately with powerful results.

 

I like my clients to be well read and I plan to add this to my referred reading list. By the way, I've been in marketing for 20 years, but I still picked up a few real great ideas that I can use.  Thanks and congratulations on a fantastic book.

 

 

"Okay, Enough About Me. Let Me Show You What You'll Discover When You Get the 'Marketing Bible'..."

ISBN 1-931740-57-7

 

In this gigantic volume (312 pages) of marketing tactics you'll find over 30 chapters explaining in detail how to implement each money-making marketing strategy step-by-step.

This manual took me OVER A YEAR TO WRITE and hours and hours of painstaking detail to ensure that each strategy is explained in depth, with clear examples of how you can apply them to your specific business.

You simply won't find a more comprehensive guide to marketing your small business online or offline.  That's why it makes sense for you to take a closer look at the Small Business Marketing Bible.

I'll teach you how to take the guesswork out of attracting prospects, converting them to customers, and turning your customers into an on-going income stream for the life of your business.

Here is what you'll learn in the Small Business Marketing Bible...

 

Studies have shown that those small businesses that develop and use a marketing plan out-perform those that don’t have a plan by 30%. You can create a successful plan for your small business in just one day following this seven-step plan

 

What you'll learn in this chapter...

 
bullet

Six critical questions you need to ask yourself before you even begin to create your marketing plan. (These are the same six questions all entrepreneurs should ask themselves before starting a business.)

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The one confusion that 95% of all new business owners have that significantly decreases their ability to market their products effectively.

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Four questions that you can use to immediately understand your customers and marketplace. (An important prerequisite to developing your marketing plan.)

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Seven critical elements of a compelling marketing message.

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How to determine which marketing medium to use to promote your product or service.

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A unique five-step method for setting your annual sales goals.

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A simple, 60-second formula for determining your marketing budget with high accuracy.

 

 

 

The Lifetime Value of Your Customer is perhaps one of the most important numbers in your business. Understanding your lifetime customer value will bring an entire new perspective to your marketing efforts and how much you spend to acquire new customers.

 

What you'll learn in this chapter...

 
bullet

A step-by-step technique for determining the lifetime value of your customer.

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A simple trick using the lifetime value formula to motivate your employees to deliver exceptional customer service.

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An actual example of the lifetime value calculation for a real live business.

 

 

 

 

With so many choices in every market today, you must have something unique to differentiate your business from the next. If you don’t, your venture will be just another “me too” business, destined to end up in the pile of failed businesses.

 

What you'll learn in this chapter...

 
bullet

How to use the “performance gap” method for developing a rock-solid unique selling proposition that will set you apart from your competition.

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Three specific examples of winning USPs from three completely different industries, and how they were created using the "performance gap" method.

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The secret to creating a powerful USP, even if you compete in a so-called "commodity" business.

 

 

It’s great to have a high-quality product or service, but if you can’t communicate how good it is to the public, then you’re no better than the “Joe Blow” down the street who sells junk. You must be able to create a compelling marketing message in order for people to sit up and take notice of your business.

 

In this chapter you'll learn...

 
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Why nearly all small businesses have watered down, run-of-the-mill, boring marketing messages.

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The key element to creating a compelling marketing message that gets people’s attention and forces them to take action.

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A five-step, paint-by-the-numbers, proven method for creating a winning marketing message that anybody can write. (Even a C-average high-school student can write a compelling marketing message using this method!)

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The single biggest mistake that small businesses make when creating their own marketing messages. (Nearly every brochure, website, advertisement, and commercial makes this deadly mistake.)

 

 

 

If you don’t have a systematic referral program you are missing out on one of the simplest, lowest-cost ways to generate your highest-quality customers. Referrals are the lifeblood of small business – if you haven’t yet institutionalized a referral program, you’re making a huge mistake.

 

In this chapter you'll learn...

 
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Why customer service doesn’t always result in referrals. (This is an ugly myth!)

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The difference between word-of-mouth advertising and referrals. (The business owner that doesn’t understand this difference will never get the amount of referrals they expect and deserve.)

bullet

A simple method for asking for referrals that works 90% of the time.

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The two most important referral programs that every small business should be using, with a step-by-step method for implementing both.

bullet

How to start your own referral group that will feed your business with a never-ending stream of high-quality referrals.

bullet

The best way to reward referral-givers and the absolute worst way to reward referrers. (Hint: Most people use the latter method.)

 

 

 

You’ve probably spent a lot of money acquiring your customers. Not only do you miss out on lost revenue when you ignore them, but you also flush your return on investment in acquiring your customers right down the tube.

 

In this chapter you'll learn...

 
bullet

What every small business in America should be doing to rapidly build an accurate customer database.

bullet

How to segment your customer database into A, B, and C customers using the 80/20 revenue formula. (I even show you a spreadsheet example of how this is done.)

bullet

How a clothing retailer reaped $52,767 in sales with only a $1,968 investment… and how you can too, following his system.

bullet

A simple method of reactivating old customers who haven’t done business with you over a period of time.

bullet

How to profit from your customers without even bringing them back into your business, using your customer database.

 

 

 

Why spend a ton of money and effort chasing new customers when you can get them at a fraction of your normal acquisition cost with a just a simple question? Partnering with other businesses to get new customers is the key to increasing revenues while decreasing marketing costs.

 

In this chapter you'll learn...

 
bullet

How to identify profitable joint venture partners that can flood your business with new customers with little to no cash outlay.

bullet

Six specific examples of potential joint ventures that you can use in your own business to immediately boost revenues.

bullet

How to approach your joint venture partner so that they’ll say “yes” to your proposition nearly every time. (I show you a live example of a joint venture promotion.)

bullet

Specific word-for-word responses to the three most common objections when proposing a joint venture with a potential partner.

bullet

A five-step roadmap to get your first joint venture program up and running.

 

"Okay, You've Probably Seen Enough Already. But I've Only Shown You a Fraction of What You'll Learn in the Marketing Bible. There's Even More — A Lot More!"

 

 

Every chapter in the Small Business Marketing Bible is stuffed with practical, "how-to", step-by-step tutorials on how to market your small business. Here's what else you'll find in the Marketing Bible...

 

 

Too many entrepreneurs start their businesses with the idea that they’ll gain money, time, and freedom. The truth is that the vast majority of small businesses fail in the first five years and the ones that survive put their owners in either the psychiatric ward or divorce court! This chapter reveals the secret to finding the freedom that you intended when you first started your business.

 

Click here to see exactly what you'll learn in Chapter 8

 

 

 

Offering free giveaways to prospects and customers is a powerful business-building strategy that can result in a flood of new and repeat customers. It may seem counterintuitive to give away your products and services to build your business, but people can’t resist the lure of receiving something for free. This chapter teaches what to give away, when to give it away, and how to do giveaways.

 

Click here to see exactly what you'll learn in Chapter 9

 

 

 

A guarantee is one of the most powerful marketing weapons every small business owner has... but most don't even know it. This chapter will teach you how to create a compelling guarantee that will have your customers whipping out their wallets.

 

Click here to see exactly what you'll learn in Chapter 10

 

 

 

Have you ever heard the saying, "Get rich in the niche?" Well it's absolutely true. This chapter teaches how to select a profitable niche, how to contact your niche, what to send to them, and how to exploit your niche for everything it's worth.

 

Click here to see exactly what you'll learn in Chapter 11

 

 

 

All profitable marketing strategies are based on a complete and thorough knowledge of the customer. Consumer research studies provide powerful information that can help you to create effective marketing strategies. This chapter will teach you the secret to knowing how to translate consumer research statistics into great marketing strategies that will make you money.

 

Click here to see exactly what you'll learn in Chapter 12

 

 

 

Nobody can guarantee a winning ad, but there are several elements that you can use in your ad that are proven to significantly boost your response. This chapter give you a checklist of 13 high-powered "ad-response boosters." Don't even think of running another ad without reading this.

 

Click here to see exactly what you'll learn in Chapter 13

 

 

 

You don’t have to be an award-winning writer to create effective sales letters. In fact, writing great sales letters is more science than art. Even the pros use proven “templates” to create sales letters that get results. This chapter reveals my proprietary 12-step template that any monkey can use to create a kick-butt sales letter.

 

Click here to see exactly what you'll learn in Chapter 14

 

 

 

Most employees make the mistake of answering phone calls as though they were interruptions rather than opportunities. You pay good money to make your phone ring, yet it’s costing your business thousands of dollars in lost revenue. This chapter will teach you several strategies that will get your customers off the phone and into your business (and build a powerful mailing list at the same time).

 

Click here to see exactly what you'll learn in Chapter 15

 

 

 

Often the difference between a winning product and a loser is how you price it. Sales tests have shown that price is one of the most compelling factors that determine the success of a sale. You must know how to price effectively. This special report reveals dozens of pricing tactics that will get your product or service moving and still retain a healthy gross margin.

 

Click here to see exactly what you'll learn in Chapter 16

 

 

 

Packaging your products and services can be a powerful marketing technique to move more products and services and add more value. I’m not talking about what your package looks like, I’m talking about how you present your offer. This section reveals little-known packaging strategies that will allow you to sell more of your product or service at higher prices.

 

Click here to see exactly what you'll learn in Chapter 17

 

 

 

Membership programs are downright powerful. They lower marketing costs, decrease customer attrition, allow you to sell more products and services, get more revenue out of existing customers, increase referrals, and provide a consistent stream of predictable income. What business wouldn’t want all that? This chapter teaches you how to set up your membership program and how to keep paying customers year after year.

 

Click here to see exactly what you'll learn in Chapter 18

 

 

 

One-to-one community based street marketing is powerful and effective because it searches and finds your prospect and delivers your marketing message face-to-face. No other marketing medium has that power, not even direct mail or the Internet. This chapter teaches a way to sell your products or services door-to-door for a nice profit (with no out-of-pocket expenses)... and you don't have to do any of the work!

 

Click here to see exactly what you'll learn in Chapter 19

 

 

 

 

 

If you had to ask what is the single most powerful marketing weapon for any business big or small, my answer would undoubtedly be… customer testimonials. It’s one thing for you to toot your own horn, but it’s another thing when someone who has no financial stake in your success does. This chapter spills the beans on how to get a TON of testimonials, in a short period of time, using hypnotic tactics that should almost be illegal.

 

Click here to see exactly what you'll learn in Chapter 20

 

 

Still Undecided? If This Manual Stopped Right Here It Would Be Worth Twice What I'm Asking. But I've Saved the Best For the Last Ten Chapters. (And wait till you see the Special Bonuses I'm offering you!)

 

 

 

Most people will tell you that the key to repeat sales is rendering good customer service. While that may be true, it certainly doesn’t even come close to what I share with you in this section. In fact, you can have a lousy product with terrible customer service and still have guaranteed repeat sales following this formula. (This chapter is not what you think it is... it's much better. In fact, it's so good that the most prominent marketing magazine in Australia reprinted this entire chapter!)

 

Click here to see exactly what you'll learn in Chapter 21

 

 

 

Without a continuous stream of qualified prospects, most small businesses will just dry up and blow away. In this section I reveal the “ultimate” lead generation system. It is, from my experience, the most powerful lead generation system in existence. It requires little manual effort (nearly autopilot), it generates names, addresses and email addresses, gives permission to market to the lead, creates a positive relationship, and generates consistent, predictable results.

 

Click here to see exactly what you'll learn in Chapter 22

 

 

 

 

Business isn't just for making money. It can also bless the lives of the less fortunate. But what if you were able to make money AND bless other people's lives at the same time? This chapter gives you scores of ways to market your business, build your brand, and attract more clients by partnering with charities. (Don't underestimate the power of this marketing strategy!)

 

Click here to see exactly what you'll learn in Chapter 23

 

 

 

Want to know how to double or even triple your sales without attracting even one more customer to your business? In this chapter you'll learn innovative ways of using bumps, up-sells, cross-sells, and down-sells to increase your average sale amount and continue to getting more dollars from your customers. I even reveal my secret "break-down" method for creating more revenue out of thin air!

 

Click here to see exactly what you'll learn in Chapter 24

 

 

 

Would you like to know how to create an offer so persuasive, so attractive, so magnetic that your prospect just can't help giving you their money? In this chapter I take you step-by-step through the process of creating offers that will dramatically increase your prospect-to-customer conversion ratio.

 

 

Click here to see exactly what you'll learn in Chapter 25

 

 

 

How would you like to reduce your refunds and returns to nearly zero? There are few things worse for a small business owner than to watch your product come back after the sale with a request for a refund. Stop losing your hard-earned revenues and start using my proven formula to making your sales stick!

Click here to see exactly what you'll learn in Chapter 26

 

 

 

You hear a lot of strategies for marketing your online business on the Internet, but very few strategies for marketing your offline local business on the Internet. For all those local “brick and mortar” business owners that spent thousands of dollars building a great website, this section is for you.

 

Click here to see exactly what you'll learn in Chapter 27

 

 

The Web is a major channel for lead-generation and sales of products and services. Unfortunately, most websites couldn’t sell a glass of water in the Sahara desert. You see, most websites were built by a propeller-head techie or an artsy-fartsy designer, without any regard for marketing. This section details the most common 15 marketing mistakes websites make.

Click here to see exactly what you'll learn in Chapter 28

 

 

 

If you haven't started your own online newsletter then you are missing out one of the most powerful, FREE marketing tools on the planet Earth. If you haven't started your own e-zine yet, shame on you.  If you want to start your own e-zine, go no further. In this chapter I give you an "easy as A-B-C" cookie-cutter plan for starting your own profitable e-zine that will save you hours of frustration and heartache.

Click here to see exactly what you'll learn in Chapter 29

 

 

Why do most small businesses throw their marketing dollars into the wind? Because they don’t know how to design marketing campaigns to produce metrics they can measure and hold accountable.  In this section you'll learn how to stop “spraying and praying.”

 

Click here to see exactly what you'll learn in Chapter 30

 

"To Make Your Decision Easier, Here's My No-Way-You-Can-Lose, 100% Risk-Free Money-Back Guarantee"

 

 

Here's where the rubber meets the road. I'm so sure you'll be delighted with the Small Business Marketing Bible that I'm offering you a 12-month, risk-free money-back guarantee.

 

Do you think I would dare extend such an offer to you if I wasn't absolutely, 100% sure that you'll be more than happy with the Small Business Marketing Bible?

 

Listen, if you're not happy with this manual, I DON'T WANT TO KEEP YOUR MONEY. Please tell me so that I can give back every cent that you paid for the manual. 

 

You don't have to tell me why you're sending it back. You don't have to try out any of my strategies.  You don't have to prove anything to me. It's simple. If you are not delighted ecstatic with the Marketing Bible, I'll give you your money back, no questions asked. Period!

 

If you've read even a few of the testimonials from other people, you'll know why I'm so confident about the value of the Small Business Marketing Bible. If you haven't yet read what people are saying, then take a moment to do that right now.

Read What People Are Saying About Me...

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"Here's What You'll Also Receive If You Order By Midnight Tonight"

 

 

Before I tell you what I'm going to offer you if you order by midnight, , let me tell you what you're NOT going to get.

 

1. You're NOT going to get a bunch of rehashed old information. I wrote each of these valuable special reports myself and have used every technique I share with you in my own marketing consulting practice... They work.

 

2. You're NOT going to get a huge pile of useless bonuses. In fact, I custom-developed these three, specific special reports because they cover the most important marketing strategies that EVERY small business owner MUST know.

 

3. You're NOT going to get stuff that you can't implement. In each special report I take you by the hand and tell you step-by-step how to make these strategies work. To be honest, I pride myself on writing in a simple "how-to" format, rather than in a bunch of gibberish no one will understand (let alone, implement).

 

BUT, here's what you WILL receive...

 

 

Find out in this special report how to attract the attention of the media and get them to give you thousands of dollars in free advertising. It's simple, easy to implement, and fun if you know what you're doing.

 

   

 

       

 

 

      ISBN 1-931740-60-7

 

There’s nothing like getting lots of advertising with little effort at no cost. Yes, free advertising is the Holy Grail of marketing and should be the goal of every small business marketer. 

 

One good news article in a major publication could launch your small business into the stratosphere. In this special report you’ll learn all the secrets to getting massive free publicity such as:

 

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Why some news releases get chosen and why others don’t.

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How to know what types of media are likely to give your news story free play.

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The story of how Muhammad Ali landed a major story in Life magazine (then the biggest magazine on the planet) and how you can use the same tactic to get free publicity.

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20 unusual ways to make any small business newsworthy. (To get free publicity you must make your business worthy of getting news coverage.)

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43 insider tips on getting the media to beat a path to your door from four of the leading PR experts on the Internet.

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When to call the editor on the phone, and the exact words to use when starting out your conversation so that she doesn't hang up on you.

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How to instantly establish credibility with the editor.

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How often you should send your news release to the same media (One of my most asked questions).

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How to format your news release. (I give you an actual news release I wrote and sent to over 400 journalists that resulted in a flood of visitors to my website within days — see below)

 
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A little-known tactic you can use to capture the email addresses of people who read your news article after it gets published.

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How to send your press release once it gets written. (I give you 16 different website resources you can use to electronically submit and send your press release to the media)

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What to do after you send your press release.

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Eight resources you can find on the Web to find editors to send your press release to.

 

 

 

 

This special report will teach you to create the absolute highest-pulling advertisement in your Yellow Pages category. With this information you'll be the first one to get the phone call each and every time... Guaranteed.

 

   

              

          

       

        ISBN 1-931740-61-5

 

99% of all Yellow Pages ads simply don't work! The reason they don't is because most advertisers copy their competitors' ads, which results in a stupid, repetitive cycle of the blind-leading-the-blind. Stop the insanity and learn how to create a Yellow Page ad that gets your phone ringing. 

 

You will learn...

 

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Before you even start to design your Yellow Page ad you must answer this one question. (The success of your ad hangs on what you do with the answer.)

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Stupid advice that you’ll hear from your Yellow Pages sales rep. (When you hear these phrases either ignore them or send the rep out the door.)

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The number one element of a Yellow Page ad that separates the winners from the losers.

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How to create an attention-getting Yellow Page headline that will get your ad noticed. (Unfortunately, 95% of all Yellow Pages advertisers use the same dumb headline strategy.)

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Two Yellow Page ad examples that get attention. (One of the ad examples will shock you — but it consistently out-pulls the competition 2 to 1.)

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How to give your prospect a reason to call you before your competition.

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How to effectively use graphics in your Yellow Page ads.

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What types of benefits to include in your Yellow Page ad and what benefits you should leave out.

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The one thing you should always do before your ad goes to print. (Skipping this step could be a huge mistake and cost you lots of money.)

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How to create small Yellow Page ads that out-pull similar bigger ads.

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How to determine the optimum size of your Yellow Page ad.

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Whether or not you should use color in your ad.

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How to track the success of your Yellow Page ad.

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How to save up to 50% on your Yellow Pages ad. (This secret alone is worth thousands of dollars.)

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How to determine which directories to advertise in and how to allocate your Yellow Page ad dollars between different directories.

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Sneaky negotiation tactics you can use with your Yellow Page ad sales rep (even if you’re already an existing client).

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Six awesome Yellow Page resources that you can find on the Internet.

 

 

 

Direct mail is still the workhorse of the marketing world for both big and small companies. It is the most affordable and effective way to grow any business. Learn how to make each and every one of your direct mail campaigns wildly profitable.

 

    

            

         

 

      ISBN 1-931740-62-3

 

In the "Secrets of Direct Mail Success" special report you'll learn how to grow your business on a small budget, using highly profitable targeted "mini-campaigns" that will instantly bring you new business.  

You will also learn:

 

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Eight reasons why you should be using direct mail right now, no matter what business you’re in.

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Why junk mail is a myth.

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How to send your mail to people who will care and respond to your offer. (i.e. Secrets of picking the right mailing list.)

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Which mailing lists to avoid like the plague, and which lists you should break a leg to acquire.

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The name and contact information for my personal list broker. (Every marketer should have a good list broker — they’re worth their weight in gold!)

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My personal mailing list resource Rolodex.

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How to calculate whether or not a mailing has the possibility of being profitable before you spend a chunk of money on it.

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Five important rules of thumb for doing direct mail arithmetic.

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A real-life example of a direct mail profitability calculation.

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How to use a high-tech, low-cost tool to boost the response rate of your mailings by 10% to 30%. (I’ve seen this tool boost direct mail response rates by 200 to 300 times the normal cold mailing response rates.)

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Five types of mailings that any local business can do that get excellent results. (If you’re a local business, this information is a must-have.)

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10 important tips to significantly increase the response rates of your sequential direct mailings. (And I do hope you’re doing sequential mailings!)

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Five easy-to-use envelope grabbers that will get your mail opened and read — guaranteed. (In addition to a great website resource for buying awesome grabbers.)

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What to do to your envelope to make sure it gets opened, plus another great website resource where you can buy the most effective envelopes on the planet Earth. (I use these envelopes for 50% of my mailings.)

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The secret to creating consistently successful direct mail pieces using the world’s best (and most expensive) copywriters and designers… for free!

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Five rules you must follow when testing your direct mail piece. (Ignore them at your own risk.)

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My personal 17-point checklist for direct mail success. (You’ll never go wrong using this comprehensive checklist.)

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Seven websites that you need to know about if you’re doing direct mail of any kind.

 

 

 

"Here's Three Reasons Why I Priced This Huge Volume Insider Marketing Strategy Manual At A Measly $67"

 

 

FIRST REASON: Although the Small Business Marketing Bible took me over a year to write, I didn't want to price it so high that the "little guy" couldn't afford it. Listen, during my consulting career I never charged an hour of my time for less than $200

 

Developing the contents for The Marketing Bible took me well over 240 hours to develop. That equates to over $48,000 of my personal consulting time. (Not to mention all the years of trial and error to develop my proven strategies.) It's a steal at only $67!

 

SECOND REASON: I'll be very honest and frank with you. From my long experience working with hundreds of small businesses, it's been my experience that entrepreneurs just won't shell out over $100 no matter how valuable the information is.  Entrepreneurs are tightwads (they have to be) and so I priced it at a tightwad price (no insult intended — I'm a tightwad too).

 

THIRD REASON: Okay, now I'm going to be brutally honest.  I priced The Small Business Marketing Bible at $67 so that I could sell a lot of them. Why? Because I have a lot of other great products that I'd like to offer you after you purchase the manual.  I'm willing to give you the Marketing Bible at a low price to get you to be my customer.  It's that simple. 

_________________

 

Now, I know that some of you don't like to read books on the computer or print out 300+ page documents so ...

 

"...For Your Reading Convenience the Small Business Marketing Bible is Now Offered In Two Formats"

Format 1: PDF Digital Version. That means you'll have no shipping and handling charges, and you can have it on your computer in a matter of minutes! Once we receive your order, we'll e-mail you instructions for downloading The Small Business Marketing Bible to your computer.

PDF Digital Version: Only $67, No S&H! (Save 22%)



Format 2: Sturdy 3-Ring Binder (8 1/2" x 11" x 2"). Easy to Read, Understand and Apply.

Print Version: Only $79, Plus S&H!

 

   

CLICK HERE TO ORDER BY CREDIT CARD
USING OUR SECURE SERVER

 

 

"In Less Than Five Minutes You Can Be Enjoying What Could Be the Most Significant Download of Your Business Career!"

 

 

What are you waiting for?

 

Every day you procrastinate you are losing money. Yes, it's costing you money every day you put off making changes in your marketing efforts. 

 

For instance, let's be very conservative and say that if you were to implement just one strategy in the Marketing Bible it would increase your monthly revenue by $700 (bare minimum).

 

After one year you would have lost out on over $8,000. After three years you would have lost out on over $24,000. Now compare that with a small $67 investment. It just doesn't make sense to procrastinate.

 

And with my Risk-Free, Money-Back Guarantee, you have absolutely nothing to lose and everything to gain.

 

Join the hundreds of people who already have the Small Business Marketing Bible and start growing your business today. 

 

 

 

 

Sincerely,

 

David Frey

Author, The Small Business Marketing Bible

 

P.S.  Click here if you've decided NOT to purchase the Small Business Marketing Bible!

 

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Marketing Best Practices Inc.  t  306 W. Edgewood #F  t  Friendswood, TX, 77546 t  (281)846-5532