The one true secret to creating a growing, thriving, and profitable business that will provide you with a lifestyle that you’ve always wanted. (It’s not what you think it is!)

How to identify and reallocate your time to the highest value activities that will grow your business. (Hint: The trick is to distinguish between what is important and what is critical.)

11 activities that will do more to grow your business than any other business activity.

The one habit common to all successful people. (This one habit has done more to shape my success than anything else...ask any successful entrepreneur and they’ll tell you the exact same thing.)

The one thing you must know before you dare give away any freebies.

The “ultimate” free giveaway. (I reveal a little-known catalog that is jam-packed with low cost, hard-to-find, high value giveaways.)

16 specific giveaway examples from five completely different industries that are found in the secret catalog.

10 case study examples from different industries showing how to creatively use free giveaways to build your business..

A unique copywriting tip that you must use if your free giveaway offer is perceived as “too good to be true.”

Four risks every buyer considers, that you need to overcome, in order to make the sale.

The unspoken myth about guarantees that is stopping 95% of all small businesses from doubling their sales. (You're probably buying into this myth as well... and it's hurting your business!)

How to uncover the invisible myth hiding in every business and exploit it for all it's worth (and it's worth more than you think).

A unique method of discovering and profiting from your competitor's guarantee.

How to use the "Results Method" for developing a powerful 6-point guarantee.

How to develop a payback or remedy that will impress your customers and also instill trust and credibility.

How to develop an attention-getting "soft" guarantee for a high-priced "non-money-back" products or services.

A specific example of a powerful 5-point soft guarantee that you can copy and use in your own business.

How a Houston man turned his small, one-store menswear clothing outlet into a huge, multi-national retail chain using a simple three-word guarantee.

16 proven response-generating guarantee headlines that you can use to develop your own, unique guarantee.

8 of the best-of-the-best guarantees to use as models for creating your own money-making guarantee.

Four reasons why you should drop what you're doing right now and start targeting a niche immediately.

Four types of niches and how you can easily spot them. (Knowing these four types of niches will open your mind up to possibilities you never knew existed)

Six critical criteria that you MUST consider before you decide to enter into any niche.

How to determine if you can easily and affordably contact your niche.

How to know if your niche can afford your products and services.

How to know if the people in your niche will actually buy your product or service. (This one section alone could save you a lot of money, time, and heartache!)

How to know if your niche is big enough to sustain your business. (I give you a secret formula for answering this important question)

An introduction to the "Five-Step Niche Marketing Formula" that you can use to exploit profits from any niche in which you choose to compete.

A comprehensive checklist of marketing tools you'll need to effectively compete in your niche.

A step-by-step guide to creating one of the most powerful direct marketing tools you can use to market to a niche.

Six tactics to get immediately noticed in your niche.

Seven strategies to start your niche marketing program that will result in instant profits.

Five ways to easily and affordably communicate with your niche on a consistent, long-term basis.

A reliable source where you can always find research statistics for your small business (sometimes for free!).

Rather than just talk about it, I give you eight actual statistics from a consumer research study in a specific industry and show you how to turn those statistics into powerful marketing strategies.

Where to place your ad for maximum exposure to your target market.

How to develop an offer so irresistible that it forces your prospect to whip out their wallets and buy.

The one element left out of most ads that will separate you from all your competitors (Every ad must include this element to be a super success).

How to design your print ad so that it gets read seven times more than other ads on the same page.

Three tricks to creating a compelling headline for your ad that will stop readers in their tracks.

A simple phrase that you can put in your ad that will emotionally force people to pick up the phone and call you immediately.

How to use graphics in your ad for maximum effect (most ad creators either over or under use graphics in their ads).

A method for tracking your ads that will save you time and money (lots of it) while simultaneously establishing a relationship with your prospect, sight unseen.

A step-by-step formula for writing a killer salesletter that gets results that even a monkey could use.

Eight “universal motivational triggers” that will compel even the laziest person to take action.

How to identify your readers' problem in such a way that you will make them beg for your help.

Five strategies to make your prospects instantly believe every word you say.

A five-step formula to close your letter so powerfully that your prospect would feel like a fool to not take advantage of your offer.

Two sneaky tricks that cost you nothing that will get every one of your employees to answer each and every phone call just the way you want them to. (Knowing these two tricks is worth the entire cost of this program!)

Three specific, word-for-word telephone scripts that you can use to get your prospects to gladly hand over their contact information 100% of the time (I use these three strategies every single day in my own business…they work).

Two proven strategies to turn a “cold call” into a “warm call” that will get your prospect talking. (Hint: Stop doing cold calls - - they don’t work. Start doing warm calls - - they get results.)

Three specific ways to get your prospect to blatantly tell you what they need to hear in order to close the deal - - without them knowing that they told you.

How to turn the age old problem of people calling just for price information into an opportunity to close the deal over the phone.

Three tactics you can use to get an appointment over the phone that works 80% of the time. (Note: After I started teaching these tactics to my salespeople our appointment rate doubled!)

How to use your voicemail to get your prospects' contact information when they call in after hours. (No, it’s not playing music or talking about a special – this tactic is one that I’ll bet you’ve never heard)

How to price your products and services if...

The four biggest myths about pricing, why you’re buying into them, and why they are just plain false.

Four strategies for price testing your product or service in the marketplace.

How to calculate the “ultimate price point,” which is the price at which if the price was raised a dollar you’d lose the sale and if it was dropped, you’d win.

Six techniques to present your premium price in a way that people will consider it a small price to pay for what you’re selling. (I even give actual examples of how they work)

Four rules for rounding your prices. (i.e. When is it right to use $100, $99, or $99.95?)

The trick to knowing when it is okay to advertise your price and when it will make you lose sales.

Five pricing gimmicks that get prospects to hand over their money…and more of it…every time!

Four successful discounting strategies that will help you sell more and close the deal faster than you ever thought possible. (Every business owner that owns a product or service should be using one or more of these discounting strategies.)

10 “stealth” ways to increase your prices to generate more revenue without making a public price increase announcement.

How to avoid having to compete on price.

Why the psychology of combining products and services is so effective and how you can use it to your advantage.

How Amazon.com uses the psychological power of packaging to sell information products that has increased their overall sales by over 30% (You can have the exact same results as Amazon by simply copying what they do.)

An easy method to use other people’s products and services to dramatically increase your own sales.

Actual detailed examples from four (real) small businesses showing you exactly how to create an irresistible package offer that will persuade your prospects into buying three times more products than they normally would have.

Five critical packaging principles that every marketer should know (and do) to create the “ultimate” packaged offer.

Specific examples of membership programs from three different businesses, (1) a company selling hard goods, (2) a company selling services, and (3) a company selling information products.

Four more detailed examples of membership programs from four additional small business industries.

How to price your membership program. (This tactic is the key to driving members to your membership program and profiting from them for years to come)

How to make your customers renew their membership. (Any business owner knows that it's one thing to get people to sign up to become members, but a completely different challenge to get them to renew. I give you the secret key to renewal success!)

A simple strategy to get your customers to continually buy more from you as a result of their membership.

The type of products that are sure winners for the street marketing medium.

Six surefire strategies that will nearly guarantee a 70% conversion rate when your product is street marketed.

The secret to getting good, upstanding, dependable youth to sell your product or service door-to-door like seasoned sales pro. (When you read about this little trick your mouth is going to drop wide open!)

How to organize your street marketing sales force for maximum results and minimum effort.

How to set the “right” goals for your street marketers (Hint: Never set a “sales” goal.)

How to borrow a proven marketing method from the real estate industry to make your street marketing sales fly.

Why you want customers to give you a testimonial, even if you have hundreds of testimonials already.

The exact moment to ask your customer for a testimonial that will give you the best chance of not only getting it, but getting one that is gushing with great comments.

A clever trick to get your customer to say just what you want them to say in their testimonial.

Why not to ask for testimonials through customer surveys, which is contrary to how the vast majority of business owners try to get them.

The difference between an average, ho-hum testimonial and one that will knock the socks off of your prospect (and the secret to getting them).

The one element in a testimonial that will double its effectiveness (unfortunately, most marketers don’t even attempt to include this element).

How to ask your customers for their testimonials in a polite, unassuming way. (I even give you a sample letter that I’ve used with success for many years.)

How to thank your customers for giving their testimonials. (Again, I give you my actual private “thank you” letter I’ve used for years)

Seven “out-of-the-box” ideas for using your testimonials once you get them. (Testimonial Idea # 5 works like gang busters to get new customers!)

Three types of customer relationships that will bring you repeat sales…but only one that will force them to keep coming back.

12 critical “jumpstart” questions that will help you create your own for generating a consistent stream of guaranteed repeat sales.

Two live examples from different industries that demonstrate the power of guaranteed repeat business systems.

Four additional guaranteed repeat business system examples from small business industries.

A personal example in my own business of a company that has lassoed me into a “perfect” guaranteed repeat business system.

The five psychological “power” triggers that this system taps into that will make any average person take action.

A detailed explanation of the five-step system used to create your own customized “ultimate” lead generation system for your own business.

Three magic words that will significantly boost your response rate to the system.

How to set up your automated follow up marketing system that a monkey could manage.

How to apply this same system to any business, industry, or application.

Four criteria you must consider before you decide to partner or affiliate your business with any charity.

Six killer tactics for enhancing your reputation by using the media to publicize your charitable efforts.

Five specific ideas to sell your products and services to people who have an affinity with the charitable organization with whom you're partnering.

Four unique and innovative ideas to get members of your charity to enthusiastically market your products and services for you.

How to partner with a charity organization to exploit a niche market.

How to put your networking efforts on steroids by tapping into the huge network of professionals created by charitable organizations.

Nine unusual ways to add a “bump” to your product that can result in upwards of a 20% to 30% sales increase. (A few of these ways will surprise even the most advanced marketer).

How to develop an effective bumping and up-sell script that your employees can use every time someone purchases.

How to create up-sells using the “value quotient” system.

How to create profits out of thin air (you don’t even need an up-sell product) using the “package system method.” (If you’re not using this method in your business you’re leaving a lot of money on the table.)

Use these four up-sell strategies to get a flood of up-sells on your website, through direct mail, in your product packaging, and shortly after the sale.

How to create additional products and services to cross-sell to your customers (I show you examples of how to use “complementary cross-selling lists” from four different industries.

What to do if you don’t have other products and services to up-sell.

How to use the rarely-used psychological down-sell trick that will result in hefty profits.

How to use the "Risk-Reward Response Rate Equation" to immediately increase the conversion rate of your prospects to cash-paying customers.

Six simple strategies that will dramatically increase the perceived value of your offer. (No matter how good or bad your product or service is)

10 proven tactics that instantly decrease the fear and anxiety people normally face when spending their hard earned money to buy your product or service.

How to use the "12 Universal Benefits" to position any product or service as a "MUST HAVE" item that your prospect will spend (large sums of) money on to receive.

The four questions that run through every prospect's mind that you must address in order to get the sale.

Seven ways to position a high-priced product as the "deal-of-the-century" in the mind of your prospect.

How to make any "too-good-to-be-true" offer, credible, believable, and reasonable from your prospect's point of view that results increased sales.

How to stop your prospect from procrastinating their buying decision and open up their wallet or purse and buy immediately. (These "procrastination-busting" tactics should be in EVERY offer you make...bar none.)

How to increase the response to your offer by 20% by using these five simple words.

A 10-step checklist for creating an offer that your prospect will find virtually impossible to resist.

Why people return products and ask for refunds. (Herein lies the secret to stopping returns and refunds)

The secret key to overcoming buyer's remorse.

How to package your product to lower return rates.

What two things to include inside your package to ensure that it doesn’t get returned.

What to do immediately after the sale that will significantly increase the chances of your product not getting returned.

A simple tactic you can do during the sale that will help close the sale and reduce the chance that your product will come back.

How to turn your unhappy customer into a raving fan if they do decide to ship your product back.

How to get a flood of people who live in your local community to flock to your website using a simple joint venture strategy. (I learned this from a recent joint venture endorsement between Microsoft and Taco Bell)

Business card drawings are not only fun but a powerful way to get local visitors to your website (if you know the secret trick).

If your local community is as excited about high school sports as mine is, I’ll show you a way to capitalize on their enthusiasm and drive thousands of your neighbors to your website.

A very easy-to-implement strategy to get people in your local community to give you the email addresses of their friends and neighbors.

An amazingly simple tactic to get local Boy Scout and Girl Scout troops to persuade the citizens in your local community to visit your website…for free.

How to use political, social, and religious controversies in your local community to get people to rush to your website (To be fair, I learned this tactic from Ron Ruiz – it’s fun and it works).

How to get nearly every local business in your community to help you send visitors to your website.

How to joint venture with other local business owners that have websites to promote your website to their visitors.

The fastest, easiest, most effective way to get locals to your website. (I borrowed this tactic from the offline world and made it work in the online world!)

The single biggest mistake offline businesses make when developing their website that stops search engines from letting locals find your business.

Seven bread and butter methods for developing a strategy to get visitors to your website. (Without visitors, your site is much like a tree in an empty forest.)

Five tactics for capturing your visitor's email address and contact information. (I experience a 40% optin rate while the industry average is only 5% so I know these tactics work!)

The single biggest website copy mistake that 90% of all websites make, which stops visitors from going past the home page.

Five copywriting secrets for making your website interesting, easy-to-read, and believable. (The longer your visitor stays on your site the higher chance they have of buying your product or service)

How to lure your visitors into visiting the exact webpages you want them to visit. (I show you an actual before and after redesigned home page that demonstrates exactly what I’m talking about.)

The biggest mistake that online merchants make when selling physical products. (I include four tips to turn this mistake around and get people to click on the “buy” button.)

Eight website elements that will overcome your visitor’s intense fear of doing business with you.

Five ways to avoid one of the most common mistakes that website owners make, which drive their traffic right off their site.

Six tips for creating fast loading websites.

Seven critical website metrics that you should be reviewing on a frequent basis…and how to interpret them to improve your site’s performance.

Five steps to finding a profitable niche in which to build a successful website business. (Anyone can do these steps but hardly anyone does – resulting in a lot of wasted time and disillusionment)

Five mistakes people regularly make when choosing their domain name and what to do if the domain you wanted is already taken.

Six tips to overcome what I call “online myopia,” an illness that is costing many Internet marketers lots of money.

Four irrefutable reasons why you should start your own online newsletter tomorrow morning!
How to determine the objective of your newsletter. (Don't get this step wrong...it's the basis of every thing else you'll do.)

How to choose a name for your online newsletter.

My secret list of newsletters that I personally subscribe to by name, author, and website. (I've never revealed this information to anyone -- think of it as a super ezine list for advanced marketers)

16 unique content suggestions for your newsletter. (With this list you'll never be at a loss for what to put in your newsletter to make it interesting and valuable)

A five-step proprietary method for creating interesting articles in less than thirty minutes that will get read.

How to create content for your newsletter without writing a single word (for all you lazy marketers out there).

Eight awesome ways you can use your articles once they're written to bring you a never-ending stream of profits.

Five critical factors that you must have in your newsletter that will force people to drop what ever they are doing and read your newsletter.

How to decide on how often you should send your newsletter.

10 newsletter formatting rules to make your newsletter attractive, readable, and professional. (The way you format your text could make or break your newsletter)

Five tips to capturing your website visitor's email address with a 40% success rate. (The industry average is only 5%)

Three additional ways to capture your customer's email address if you have a brick-and-mortar business.

How to select the software and system for managing your email addresses (Don't mess this part up. You'll avoid a myriad of headaches and frustrations.)

My personal recommendations for online newsletter list management services.

How to set up  and test your newsletter system.

Five specific "words of wisdom" (i.e. Warnings) that I've gleaned over the years of sending my own newsletter.

How to determine which marketing campaign compelled your prospect or customer to contact you.. (No, not by asking them -- that flat out doesn’t work!)

How to get prospects who call in, off the phone and into your store or office.

How to calculate your return on your investment from each ad campaign using a simple “Marketing Metrics Log.”